Key Elements for Realtors to Consider in Online Marketing

As online marketing takes a bigger and bigger share of the total marketing spend, it’s important for realtors to invest their marketing efforts in an effective way. The top dogs Google and Facebook offer great tools and powerful ways to reach your audience, but there are a variety of ways to reach new customers and unlock new markets with the power of online marketing.

Update Your Web Design

If your website hasn’t had a facelift in a few years, it’s time to update your landing pages and layout to update your web design to incorporate the current best practices. Google and other search engines are constantly changing the way they rank pages, so it pays to stay up-to-date. The days of back-linking and keyword stuffing are gone. One of the most important new factors in your search ranking is a mobile-friendly layout. If your site looks ugly on a smartphone, it doesn’t only hurt your brand. Your search results suffer when you deploy an outdated and sub-optimal web design.

Snaps, Instagram Stories, and More

Online marketing used to mean email campaigns and banner ads – the world has changed. Video and image-rich marketing campaigns offer a lot more captivation and a better chance to connect with your audience. Realtors have always been at the forefront of marketing using images and video, but social media platforms blow open the market for good content. Getting your listings and success stories out there is easier than ever. Don’t be afraid to develop a plan for your social media campaigns to take advantage of these rich and rewarding mediums.

Genuine Feedback Makes Great Content

Testimonials are nothing new to realtors and marketing realty services, but good reviews along with storytelling success are more powerful than ever. These days, consumers can easily access reviews and customer feedback on almost any product or service in the economy. Realtors are no different, so it’s important to get positive feedback from your clients whenever possible. Client testimonials and success stories help you build trust and name recognition, and everyone loves to hear stories about buying your first home and starting a family. Tap into these emotional moments for compelling stories and solid customer feedback.

Your Offline Should Feed Your Online

If you continue to rely on traditional marketing strategies like mailers, word-of-mouth, print, radio, or sponsorship, it’s important to forge a strong link between online and offline branding efforts. Make it easy for people to find your website and social accounts within your print and radio advertising. If you hand someone your business card, take theirs too and be sure to solicit them via a follow-up message with links to your site and socials. The key to a good marketing strategy is all the pieces complementing each other to build your brand as quickly and effectively as possible.

Good luck with your online marketing efforts, and be sure to check back here for more tools of the trade and tips to help you reach a bigger and broader audience of potential clients.



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