Social Real Estate Marketing Trends For 2017

As a real estate agent you already know how difficult it can be to keep abreast of what is happening in the world of marketing. In this article we’ll try to summarize for you the top social marketing trends for 2017 exclusively for real estate agents and brokers.

Kicking things off is the age old saying of sticking with what you know.

Realtors have enough on their plates to have to worry about keeping up with social media. Let’s face it, it’s a noisy place and without help you can become overwhelmed and non-productive.

Enter the social media manager. These people know social. It’s what they do. But most importantly they know what works and what doesn’t and can save you thousands simply off their experience alone. As for the posting and engagement, heading in to 2017 we are seeing more realtors focusing on utilizing lead page link placement inside sponsored content. By now surely we all understand the importance of using landing pages in our inbound marketing, well now there are new and intuitive ways to get eyesball on those pages using engagement bait.

Given we get asked a lot about the potential behind Linkedin – the professionals social network – for realtors looking for leads. It is in our experience that this is not a viable option for most realtors as the budget required is far higher than most other options in the realm of social media. But not only that. Linkedin has always been a great lead generation asset for B2B however before it becomes productive for anyone they must first invest a tremendous amount of time. Things like profile completion and gaining connections in a network notorious for restricting your ability to “network” unless of course you already know the people.

But doesn’t that defeat the purpose of getting out and networking? Isn’t networking about meeting new and interesting people?

Get the point?

As for offline marketing, and the help of marketing genius Gary Vaynerchuck, realtors are realizing how their efforts online directly impact their offline marketing. Realtors that engage people online in their own communities are ALWAYS the most successful. Using social engagement can take a realtor from nobody to rockstar in short succession.

Online marketing has amplified the realtors ability to be seen and at the same time made it a lot easier when trying to garner business in their community once people recognize them from their online activities.

The Real Estate SEO has managed a tremendous amount of advertising dollars and there is no doubt that by far, the cheapest CPL (cost per lead) comes from social activity. There is an exception however and that is email marketing. This form of direct marketing has always been the most affordable means of acquiring leads however can prove difficult for those starting out with a scarce Rolodex.

This is not to say that email marketing should be ignored because ultimately the leads you generate via social all end up in your CMS and from there should be nurtured. But we’ll talk about this in more detail in a future article.

If you have any questions regarding generating leads using social media, feel free to contact us by clicking here.